Planet Digital has developed an exclusive product known as the GatewayCard which brings together the power of always-current digital marketing materials with the portability of a business card. Because the GatewayCard can be endlessly updated by you at any time, your business can take advantage of the immediacy of message inherent in a website yet carry a full-blown media-rich portfolio on a slim, inexpensive disc-sized package.

Rather than buying paper or traditional disc materials in bulk and facing the traditional downfalls of fixed media, such as storage, marketing pieces that become quickly outdated or materials that go to waste, the GatewayCard allows seamless, constant changes to your message that you control, making it easier to manage and creating a stronger bond with your customer.

Managing your marketing pieces usually means having to buy in bulk to realize cheaper prices, yet this can ultimately waste the majority of the pieces created, or worse yet squander skilled personnel during large-scale updates. With the GatewayCard you're in control - create and change your own message any time, eliminating outdated materials. Update as you go, when you want, at any time. Plus, a company can combine several current static pieces into one compact dynamic card-sized disc that will catch the attention of anyone who receives it.

Many business travelers are bogged down with materials they must lug around to promote their business, or complicated web addresses that busy customers must make time to seek out. But with the GatewayCard, they have a business card, an introduction to the company, perhaps a video, constantly updated feedback from other clients, and much more!

Anyone in the catalog industry can tell you that the cost of shipping paper catalogs can get to be astronomical. But with the compact GatewayCard, all your products can be available to your customers, not just the ones that are worth the valuable print space. You can use it to offer special discounts or give your customers information about upcoming events, projects, or merchandise. The possibilities are endless! And on top of it all, it’s so compact that instead of bringing dozens of promotion packets, you can bring hundreds, reaching more people than ever!

While a catalog or promotion packet can cost dollars to send, the GatewayCard is so lightweight that it can be sent with a regular stamp!

See our product website for more background information or to order your own.

Product Background
Over the years, many clients came to Planet Digital wanting to achieve better results with their disc-based marketing, but they were not sure how best to attain the desired results. For most clients, the top two issues were cost and how to keep their fixed, disc-based materials from growing stale once they were set in their final form once duplicated.

As a solution to these requests, Planet Digital developed the GatewayCard. Making updates easy and not cost prohibitive proved to be the answer that many were looking for.

The GatewayCard allows the client to develop a presentation, whether a catalog of parts or showcase of artwork or training tool or promotional piece with special offers to preferred clients, that can be updated without having to be re-duplicated. Instead of going through the costly process of developing a new CD and duplicating and distributing each time something changes, the client can now go to a web interface and make the changes there. It can be as simple as a corrected spelling or it can be a complete overhaul, changing out videos, updating prices…the possibilities are endless! Then the next time the end user runs the CD, they click on the “update” button and their computer uses an Internet connection to retrieve the changes and load them to the CD.