Day 2 - Creating a Social Media Strategy  Wed. July 23 - 9:00am to 1:00pm    REGISTER TODAY

Overview:
This 1/2 day workshop explores how social media presents a tremendous opportunity for your business. Cutting through all the hype, it focuses on how to create a true social media program in a pragmatic, straightforward way, in a process that has been used many times for many organizations. Using this process, and understanding how it all fits together, you will be able to grow your business.
If you are a beginner to Social Media, then you should take our Day #1 Social Media Basics workshop, which is held on 6/22/2010, the morning prior to this one.


Who Should Attend
Marketing Professionals
Business Owners
Entrepreneurs
Public Relations professionals
Communications professionals
Digital marketing professionals
E-commerce professionals
Journalists
Academics

 
How Will I Benefit?
By the end of the workshop, you will understand:
• Where social media fits within the overall marketing framework
• What the different categories of social media are
• The process of creating a social media program
• How to integrate the different platforms into a cohesive program
• How each platform (blogs, Facebook, LinkedIn, YouTube, Twitter – and many more) should be used to create a cohesive strategy that drives your business. 


What Will I Learn?
• The basics of what the different platforms and websites are, and how they fit into your overall strategy
• Why there is no good excuse for NOT using social media
• Why website optimization is paramount to social marketing
• How to keep your company in your customers’ “consideration set”, and be there when they’re ready to buy
• How to create a true social media program that supports your organization's goals and strategies
• Focus your approach to all social media platforms so that each tactic works together for your business
• Understand the different categories of social media platforms, and the way each should be used
• Use Facebook and LinkedIn to their fullest potential
• Why Twitter is nothing to be afraid of, and can actually be used to create business opportunities
• Six ways to use Twitter for business
• Create very simple marketing campaigns on the major social networks that support your social media programs and strategies
• Cautionary tales and real examples for poor social media execution
• And most importantly: How To Use Social Media To Drive Real Business!!


Your Instructor - Murray Izenwasser
Your workshops will be presented by Interactive and Social Media Strategist Murray Izenwasser. These workshops condensed into two half days are part of his 8- week program he uses with his clients to create a world-class social media strategy.
Murray Izenwasser is a recognized interactive and social media expert and strategist, as well as the Director of Interactive Strategy at Biztegra, an interactive strategy agency based in South Florida. He works with local, national and international corporations on social media strategy and has been the featured speaker for numerous events and industry forums related to social media. Prior to Biztegra, Murray was Global Director of Marketing for Sapient, and he also served as Director of Client Marketing and Business Development at Razorfish, two of the world’s premier global interactive/digital agencies. He is a past board member of South Florida Interactive Marketing Association and he is currently on the steering committee for the Social Media Club of South Florida. A frequent speaker at industry events, he has presented locally on Social Media at Barcamp Miami, Social Media Club, Association for Women in Communications, Refresh Miami, Barcamp Orlando, PRSA-Miami, Social Media Club Jacksonville, RE BarCamp Miami, AdFed SWFla, and SITEFlorida.

 

Growing Bolder Tech Minute Workshops  Lunch time and night time workshops available.

Growing Bolder (www.growingbolder.com) is a half-hour television program that airs regularly on Central Florida PBS station WMFE (Brighthouse cable channel 2) and tells heroic stories of the undying spirit. The Growing Bolder Tech Minute segments are mini workshops hosted by Planet Digital and are desgned to give you more insight and control over all the techno things that are happening today. All the segments are written, produced, and directed by Planet Digital exclusively for Growing Bolder.


What’s Twitter? (Watch Preview)
You can't go anywhere these days without seeing the "follow us on Twitter" tagline. If you're still not sure about that little blue bird, this workshop will get you up to speed on this red-hot mini-messaging system.


Sharing your Videos Online (Watch Preview)
Shooting and sharing video online is commonplace today. In this workshop will discuss transferring, compressing and uploading your video to the most popular sites on the Web.


Design your Own Greeting Cards (Watch Preview)
Making your own greeting cards has never been easier with today's do-it-yourself creative software. Learn some very cool design principles of creating and printing your very own greeting cards.


What’s the Hype about Skype? (Watch Preview)
In this workshop, you’ll learn all about the hype around Skype -- the Internet service that allows you to use voice, video and text to communicate with your friends and family around the world.


Using Smartphone Applications (Apps) (Watch Preview)
It seems like today's smartphones can do just about anything, but knowing how to use them can be overwhelming. In this workshop you’ll learn how smartphone applications can make your busy life easier.


Flipcam – Quick and Easy Video Capture (Watch Preview)
Funny or touching; family or strangers -- you can now capture moments in time with the flip of a camera. Learn how this tiny device allows you to capture and share your videos quick and easy.


Enhancing your Family Photos (Watch Preview)
With so many options out there for editing photos, it can be a bit confusing on what to do and how to get started. In this workshop we cover some simple and easy to use tricks as well different types of photo editing software.


Blogging for Business (Watch Preview)
Blogging has shifted from personal diaries to a strong communication platform for businesses and organizations. Blogs allow you to keep your audience tuned in to your brand's message, positions you as an authority on the web and even helps you achieve top search engine results. This workshop will give you some insight to what blogging can do for your business.


Pandora Internet Radio (Watch Preview)
Learn how to set up your very own personal Internet radio station. Pandora Internet Radio has something for everyone. Pandora allows you to set up your very own personal radio station that plays only the music you like. It also has the ability to suggest songs you might be interested in by looking at the type of music you select.


Two Very Hot Tech Trends for 2010 (Watch Preview)
This workshop will cover two of the hottest technologies that will be making a big scene in the market this coming year. Augmented Reality, which allows you to explore the world around you using your mobile phone and streamlined social networking which combines all your methods of computer communications into one.


Augmented Reality – What is It? (Watch Preview)
The way we view the world is changing rapidly with the introduction to Augmented Reality. By taking your smartphones camera and using your GPS coordinates, you can experience the world around you in a whole new way.
In this workshop we take a closer look into how this new reality can work for you.


Geocaching – Treasure Hunt Adventure (Watch Preview)
Using your phones GPS, you can join in on a high tech treasure hunt seeking out hidden treasures throughout the world called geocaches. This workshop will show you how it all works and how you can get started with your treasure hunting adventure today.


Yelp – Real People, Real Reviews (Watch Preview)
Yelp is an online social media service and mobile app that provides you with the latest reviews and feedback of local businesses in your area. In this workshop will walk you through all the things you can do with Yelp like finding reviews and also posting your own reviews.


The Pulse Smartpen – Next Generation Note Taking (Watch Preview)
Wouldn’t it be great if you could record the audio of your meeting while taking notes and then have your notes sync up with your recordings? Never miss an important detail in your next meeting. In this workshop will show you how this new mini computer smartpen can work for you.


Google Wave – Catch the Next Tech Wave (Watch Preview)
In this workshop you’ll learn how Google Wave combines your emails, wikis, and instant messaging all in one application. Take part in an interactive conversation that takes place in real time and communicate in a new way with people around the world.